Somewhere along the way, buying a good drink in Singapore became a chore — the same mass-market labels stacked to the ceiling, chosen for how cheaply they ship, not how well they taste.
We started Some Kind of Craft because we were done with that. Done with paying for marketing budgets instead of flavour. Done with warm bottles, tired stock, and staff who couldn't tell you a thing about what they were selling. There is so much extraordinary work being made by small, stubborn producers — brewers, winemakers, distillers and roasters who sweat every batch — and almost none of it was easy to find here.
So we built the shop we wanted to buy from. Every bottle and bag on our shelves earns its place by one measure: is it actually good? If it doesn't move us, it doesn't make the cut — no matter the brand, the margin, or how well it would sell. We'd rather carry fifty things we believe in than five thousand we don't.
We think craft is less about a label and more about care — someone, somewhere, refusing to cut the corner. Our whole job is to find those people, treat their work with respect all the way to your glass, and hand it over with an honest word about why it's worth your time.
Good drinks, made by people who give a damn. That's the entire idea.
